YXIOM | Portfolio

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Revamped enterprise AI crypto trading web-based platform for use by investors in the USA

Crafted and developed a fully responsive corporate portfolio website

Summary:

YXIOM is an Artificial intelligence AI-driven platform (Startup) specialising in commodity trading and expanding into Crypto Trading, Commodity Trading, Carbon Credit, and Sports Analytics. It utilizes advanced technologies like neural networks, NLP, and ML to automate operations and transactions, outperforming competitors through accurate price forecasting and systematic analysis.

My Role:

I initially focused on designing and launching the corporate portfolio website, getting the MVP up and running. As the project progressed, I shifted my efforts towards improving the user experience by conducting heuristic evaluations and usability studies, which helped elevate customer satisfaction. I used Figma, to developed user personas and created low- and high-fidelity screens. I designed mailers and banners in Illustrator, ensuring a cohesive visual identity in all investor communications.

Duration:

12 Months, March 2023 – February 2024

Tools Used:

Figma, Figjam,Trello, Miro

Location:

USA, India, London

My Key learnings

01.

My journey into cryptocurrencies was like diving into a whole new world. At first, I didn't know much about them. From Bitcoin to Ethereum, I was hooked on the decentralized world they offered. Learning about blockchain tech and its impact on finance was mind-blowing. Cryptos aren't just a trend; they're a revolution, and I was excited to be part of it.

02.

Working closely with the founder and director allowed me to gain a deep understanding of the business goals and objectives behind the YXIOM project. By aligning UX design decisions with these goals, I was able to ensure that the design solutions effectively supported the overarching vision of the platform.

03.

The iterative nature of the design process allowed me to continuously refine and improve the user experience based on user feedback and testing results. Embracing an iterative approach helped us quickly identify and address usability issues, ultimately leading to a more polished and user-friendly product.

Client Requirement

01.

Founder approached me with concerns about the unpleasant interface, color palette, and complexity of Crypto Trading Platform's dashboard parameters and reports. Users struggled to navigate the cluttered interface, affecting their trading efficiency. Additionally, reports were complex and challenging to interpret, hindering traders' ability to make informed decisions. My task was to revamp the platform's UI, introduce dark and light mode options, simplify the dashboard parameters, and enhance the clarity of reports, including features like stop trailing loss icons.

02.

Following the successful redesign and launch of the enterprise application for the Crypto Trading Platform, the founders approached
me with a new challenge: to design a corporate website that echoed the language and theme of the crypto platform.

03.

After discussions, I gained a clear understanding of how to structure the information architecture for the navigation. The founders requested two design options—one incorporating a golden color scheme and the other a dark mode to align with the existing platform's aesthetics. I began by gathering inspiration, especially for the dashboard design, and sketched a few concepts. Once the sketches were approved, I transitioned to creating the digital wireframes.